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Celebrity Celebrates Anniversary With Ship Upgrades   

The introduction of Designed for You – pairing Celebrity’s commitment to stunningly-designed ships and innovative onboard experiences with its commitment to impeccable guest service – marks the culmination of an extensive, six-month exploration into more deeply understanding the needs of discerning cruisers. The process included an in-depth market research survey of nearly 10,000 international cruisers, numerous focus group sessions with past guests and travel partners, in-home interviews with some of Celebrity’s frequent guests and prospects, and exhaustive reviews of cruisers’ needs, attitudes and behaviors. All these efforts, combined with Celebrity’s 20 years of focusing on guest needs, helped the brand create the ultimate combination of ship design, service, cuisine and programs for cruise lovers.

Celebrity plans to incorporate iconic Solstice Class attributes across the fleet, most notably through a significant revitalization of all four Millennium Class ships. Celebrity Constellation will be the first to receive the new enhancements during scheduled drydock in April of this year.

Among the Solstice Class features to be introduced on the Millennium Class ships:

  • More opportunities to relish Celebrity’s world-class cuisine with the addition of Tuscan Grille, the Napa Valley-meets-Italian-steakhouse venue found on Celebrity Solstice and Celebrity Equinox
  • Bistro on Five, the vibrant, popular creperie introduced on Celebrity Solstice and Celebrity Equinox
  • A Solstice Class-inspired, ice-topped Martini Bar paired with Crush, whose ice-filled table presents a selection of chilled, top-tier vodkas
  • The cool Café al Bacio and Gelateria, replacing the former Cova Café
  • As introduced on the Solstice Class, an Enomatic wine bar, the state-of-the-art, Italian designed wine serving system allowing guests to select and serve, at the touch of a button, the wines of their choice by the glass
  • More sumptuous suites, on a par with those in the most modern hotels in Europe, with all new furniture, flat-screen TVs, upholstery, bedding and carpeting
  • Restyled staterooms, with entirely new carpeting, flat-screen TVs, upholstery and bedding
  • New color schemes, carpeting and upholstery reflective of Solstice Class in every public venue, from the Celebrity Theater to Seaside Grill, from the main dining room to Michael’s Club

The revitalization is just part of Celebrity’s full Designed for You platform, which – when combined with the brand’s Celebrity Life onboard experience, more robust, well-received Captain’s Club, and multiple other brand enhancements– represents a nearly $200-million investment.

Posted in Celebrity Cruises — by Michael on 01/10/10 (0) Comments



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